Name: Alma – Button-Front Midi Dress
Brand: Eleanor & Rose
SKU: DWOD2-WQ991001
Price: 29.95 GBP
Availability: InStock

£75.00 £29.95 Save 60%

Tax included.

Free Shipping with Royal Mail

100% Happiness Guarantee

More than 2,000 satisfied customers

Almost sold out

[{"id":56190337319238,"title":"Red \/ UK 8 (S)","option1":"Red","option2":"UK 8 (S)","option3":null,"sku":"DWOD2-WQ991001","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085686086,"product_id":15473629036870,"position":1,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:41+00:00","alt":null,"width":750,"height":998,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321","variant_ids":[56190337319238,56190337352006,56190337384774,56190337417542,56190337450310]},"available":true,"name":"Alma – Button-Front Midi Dress - Red \/ UK 8 (S)","public_title":"Red \/ UK 8 (S)","options":["Red","UK 8 (S)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/352","featured_media":{"alt":null,"id":71933562454342,"position":1,"preview_image":{"aspect_ratio":0.752,"height":998,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337352006,"title":"Red \/ UK 10 (M)","option1":"Red","option2":"UK 10 (M)","option3":null,"sku":"DWOD2-WQ991002","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085686086,"product_id":15473629036870,"position":1,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:41+00:00","alt":null,"width":750,"height":998,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321","variant_ids":[56190337319238,56190337352006,56190337384774,56190337417542,56190337450310]},"available":true,"name":"Alma – Button-Front Midi Dress - Red \/ UK 10 (M)","public_title":"Red \/ UK 10 (M)","options":["Red","UK 10 (M)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/455","featured_media":{"alt":null,"id":71933562454342,"position":1,"preview_image":{"aspect_ratio":0.752,"height":998,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337384774,"title":"Red \/ UK 12\/14 (L)","option1":"Red","option2":"UK 12\/14 (L)","option3":null,"sku":"DWOD2-WQ991003","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085686086,"product_id":15473629036870,"position":1,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:41+00:00","alt":null,"width":750,"height":998,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321","variant_ids":[56190337319238,56190337352006,56190337384774,56190337417542,56190337450310]},"available":true,"name":"Alma – Button-Front Midi Dress - Red \/ UK 12\/14 (L)","public_title":"Red \/ UK 12\/14 (L)","options":["Red","UK 12\/14 (L)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/818","featured_media":{"alt":null,"id":71933562454342,"position":1,"preview_image":{"aspect_ratio":0.752,"height":998,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337417542,"title":"Red \/ UK 16 (XL)","option1":"Red","option2":"UK 16 (XL)","option3":null,"sku":"DWOD2-WQ991004","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085686086,"product_id":15473629036870,"position":1,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:41+00:00","alt":null,"width":750,"height":998,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321","variant_ids":[56190337319238,56190337352006,56190337384774,56190337417542,56190337450310]},"available":true,"name":"Alma – Button-Front Midi Dress - Red \/ UK 16 (XL)","public_title":"Red \/ UK 16 (XL)","options":["Red","UK 16 (XL)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/749","featured_media":{"alt":null,"id":71933562454342,"position":1,"preview_image":{"aspect_ratio":0.752,"height":998,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337450310,"title":"Red \/ UK 18 (2XL)","option1":"Red","option2":"UK 18 (2XL)","option3":null,"sku":"DWOD2-WQ991005","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085686086,"product_id":15473629036870,"position":1,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:41+00:00","alt":null,"width":750,"height":998,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321","variant_ids":[56190337319238,56190337352006,56190337384774,56190337417542,56190337450310]},"available":true,"name":"Alma – Button-Front Midi Dress - Red \/ UK 18 (2XL)","public_title":"Red \/ UK 18 (2XL)","options":["Red","UK 18 (2XL)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/655","featured_media":{"alt":null,"id":71933562454342,"position":1,"preview_image":{"aspect_ratio":0.752,"height":998,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337483078,"title":"Light Blue \/ UK 8 (S)","option1":"Light Blue","option2":"UK 8 (S)","option3":null,"sku":"DWOD2-WQ991011","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085718854,"product_id":15473629036870,"position":2,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:39+00:00","alt":null,"width":750,"height":968,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Shkf6s1IXcMuJEOJ9__2208255040903-0-cib.jpg?v=1773668319","variant_ids":[56190337483078,56190337515846,56190337548614,56190337581382,56190337614150]},"available":true,"name":"Alma – Button-Front Midi Dress - Light Blue \/ UK 8 (S)","public_title":"Light Blue \/ UK 8 (S)","options":["Light Blue","UK 8 (S)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/537","featured_media":{"alt":null,"id":71933562487110,"position":2,"preview_image":{"aspect_ratio":0.775,"height":968,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Shkf6s1IXcMuJEOJ9__2208255040903-0-cib.jpg?v=1773668319"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337515846,"title":"Light Blue \/ UK 10 (M)","option1":"Light Blue","option2":"UK 10 (M)","option3":null,"sku":"DWOD2-WQ991012","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085718854,"product_id":15473629036870,"position":2,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:39+00:00","alt":null,"width":750,"height":968,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Shkf6s1IXcMuJEOJ9__2208255040903-0-cib.jpg?v=1773668319","variant_ids":[56190337483078,56190337515846,56190337548614,56190337581382,56190337614150]},"available":true,"name":"Alma – Button-Front Midi Dress - Light Blue \/ UK 10 (M)","public_title":"Light Blue \/ UK 10 (M)","options":["Light Blue","UK 10 (M)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/576","featured_media":{"alt":null,"id":71933562487110,"position":2,"preview_image":{"aspect_ratio":0.775,"height":968,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Shkf6s1IXcMuJEOJ9__2208255040903-0-cib.jpg?v=1773668319"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337548614,"title":"Light Blue \/ UK 12\/14 (L)","option1":"Light Blue","option2":"UK 12\/14 (L)","option3":null,"sku":"DWOD2-WQ991013","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085718854,"product_id":15473629036870,"position":2,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:39+00:00","alt":null,"width":750,"height":968,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Shkf6s1IXcMuJEOJ9__2208255040903-0-cib.jpg?v=1773668319","variant_ids":[56190337483078,56190337515846,56190337548614,56190337581382,56190337614150]},"available":true,"name":"Alma – Button-Front Midi Dress - Light Blue \/ UK 12\/14 (L)","public_title":"Light Blue \/ UK 12\/14 (L)","options":["Light Blue","UK 12\/14 (L)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/754","featured_media":{"alt":null,"id":71933562487110,"position":2,"preview_image":{"aspect_ratio":0.775,"height":968,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Shkf6s1IXcMuJEOJ9__2208255040903-0-cib.jpg?v=1773668319"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337581382,"title":"Light Blue \/ UK 16 (XL)","option1":"Light Blue","option2":"UK 16 (XL)","option3":null,"sku":"DWOD2-WQ991014","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085718854,"product_id":15473629036870,"position":2,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:39+00:00","alt":null,"width":750,"height":968,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Shkf6s1IXcMuJEOJ9__2208255040903-0-cib.jpg?v=1773668319","variant_ids":[56190337483078,56190337515846,56190337548614,56190337581382,56190337614150]},"available":true,"name":"Alma – Button-Front Midi Dress - Light Blue \/ UK 16 (XL)","public_title":"Light Blue \/ UK 16 (XL)","options":["Light Blue","UK 16 (XL)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/633","featured_media":{"alt":null,"id":71933562487110,"position":2,"preview_image":{"aspect_ratio":0.775,"height":968,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Shkf6s1IXcMuJEOJ9__2208255040903-0-cib.jpg?v=1773668319"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337614150,"title":"Light Blue \/ UK 18 (2XL)","option1":"Light Blue","option2":"UK 18 (2XL)","option3":null,"sku":"DWOD2-WQ991015","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085718854,"product_id":15473629036870,"position":2,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:39+00:00","alt":null,"width":750,"height":968,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Shkf6s1IXcMuJEOJ9__2208255040903-0-cib.jpg?v=1773668319","variant_ids":[56190337483078,56190337515846,56190337548614,56190337581382,56190337614150]},"available":true,"name":"Alma – Button-Front Midi Dress - Light Blue \/ UK 18 (2XL)","public_title":"Light Blue \/ UK 18 (2XL)","options":["Light Blue","UK 18 (2XL)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/289","featured_media":{"alt":null,"id":71933562487110,"position":2,"preview_image":{"aspect_ratio":0.775,"height":968,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Shkf6s1IXcMuJEOJ9__2208255040903-0-cib.jpg?v=1773668319"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337646918,"title":"Violet \/ UK 8 (S)","option1":"Violet","option2":"UK 8 (S)","option3":null,"sku":"DWOD2-WQ991016","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085784390,"product_id":15473629036870,"position":4,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:40+00:00","alt":null,"width":750,"height":998,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01hAY4Bz1IXcNrCPp3i__2208255040903-0-cib.jpg?v=1773668320","variant_ids":[56190337646918,56190337679686,56190337712454,56190337745222,56190337777990]},"available":true,"name":"Alma – Button-Front Midi Dress - Violet \/ UK 8 (S)","public_title":"Violet \/ UK 8 (S)","options":["Violet","UK 8 (S)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/208","featured_media":{"alt":null,"id":71933562552646,"position":4,"preview_image":{"aspect_ratio":0.752,"height":998,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01hAY4Bz1IXcNrCPp3i__2208255040903-0-cib.jpg?v=1773668320"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337679686,"title":"Violet \/ UK 10 (M)","option1":"Violet","option2":"UK 10 (M)","option3":null,"sku":"DWOD2-WQ991017","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085784390,"product_id":15473629036870,"position":4,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:40+00:00","alt":null,"width":750,"height":998,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01hAY4Bz1IXcNrCPp3i__2208255040903-0-cib.jpg?v=1773668320","variant_ids":[56190337646918,56190337679686,56190337712454,56190337745222,56190337777990]},"available":true,"name":"Alma – Button-Front Midi Dress - Violet \/ UK 10 (M)","public_title":"Violet \/ UK 10 (M)","options":["Violet","UK 10 (M)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/640","featured_media":{"alt":null,"id":71933562552646,"position":4,"preview_image":{"aspect_ratio":0.752,"height":998,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01hAY4Bz1IXcNrCPp3i__2208255040903-0-cib.jpg?v=1773668320"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337712454,"title":"Violet \/ UK 12\/14 (L)","option1":"Violet","option2":"UK 12\/14 (L)","option3":null,"sku":"DWOD2-WQ991018","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085784390,"product_id":15473629036870,"position":4,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:40+00:00","alt":null,"width":750,"height":998,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01hAY4Bz1IXcNrCPp3i__2208255040903-0-cib.jpg?v=1773668320","variant_ids":[56190337646918,56190337679686,56190337712454,56190337745222,56190337777990]},"available":true,"name":"Alma – Button-Front Midi Dress - Violet \/ UK 12\/14 (L)","public_title":"Violet \/ UK 12\/14 (L)","options":["Violet","UK 12\/14 (L)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/492","featured_media":{"alt":null,"id":71933562552646,"position":4,"preview_image":{"aspect_ratio":0.752,"height":998,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01hAY4Bz1IXcNrCPp3i__2208255040903-0-cib.jpg?v=1773668320"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337745222,"title":"Violet \/ UK 16 (XL)","option1":"Violet","option2":"UK 16 (XL)","option3":null,"sku":"DWOD2-WQ991019","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085784390,"product_id":15473629036870,"position":4,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:40+00:00","alt":null,"width":750,"height":998,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01hAY4Bz1IXcNrCPp3i__2208255040903-0-cib.jpg?v=1773668320","variant_ids":[56190337646918,56190337679686,56190337712454,56190337745222,56190337777990]},"available":true,"name":"Alma – Button-Front Midi Dress - Violet \/ UK 16 (XL)","public_title":"Violet \/ UK 16 (XL)","options":["Violet","UK 16 (XL)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/318","featured_media":{"alt":null,"id":71933562552646,"position":4,"preview_image":{"aspect_ratio":0.752,"height":998,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01hAY4Bz1IXcNrCPp3i__2208255040903-0-cib.jpg?v=1773668320"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337777990,"title":"Violet \/ UK 18 (2XL)","option1":"Violet","option2":"UK 18 (2XL)","option3":null,"sku":"DWOD2-WQ991020","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085784390,"product_id":15473629036870,"position":4,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:40+00:00","alt":null,"width":750,"height":998,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01hAY4Bz1IXcNrCPp3i__2208255040903-0-cib.jpg?v=1773668320","variant_ids":[56190337646918,56190337679686,56190337712454,56190337745222,56190337777990]},"available":true,"name":"Alma – Button-Front Midi Dress - Violet \/ UK 18 (2XL)","public_title":"Violet \/ UK 18 (2XL)","options":["Violet","UK 18 (2XL)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/195","featured_media":{"alt":null,"id":71933562552646,"position":4,"preview_image":{"aspect_ratio":0.752,"height":998,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01hAY4Bz1IXcNrCPp3i__2208255040903-0-cib.jpg?v=1773668320"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337810758,"title":"Yellow \/ UK 8 (S)","option1":"Yellow","option2":"UK 8 (S)","option3":null,"sku":"DWOD2-WQ991021","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085751622,"product_id":15473629036870,"position":3,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:39+00:00","alt":null,"width":750,"height":997,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01JzAIvU1IXcNrxLlTq__2208255040903-0-cib.jpg?v=1773668319","variant_ids":[56190337810758,56190337843526,56190337876294,56190337909062,56190337941830]},"available":true,"name":"Alma – Button-Front Midi Dress - Yellow \/ UK 8 (S)","public_title":"Yellow \/ UK 8 (S)","options":["Yellow","UK 8 (S)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876398\/643","featured_media":{"alt":null,"id":71933562519878,"position":3,"preview_image":{"aspect_ratio":0.752,"height":997,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01JzAIvU1IXcNrxLlTq__2208255040903-0-cib.jpg?v=1773668319"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337843526,"title":"Yellow \/ UK 10 (M)","option1":"Yellow","option2":"UK 10 (M)","option3":null,"sku":"DWOD2-WQ991022","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085751622,"product_id":15473629036870,"position":3,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:39+00:00","alt":null,"width":750,"height":997,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01JzAIvU1IXcNrxLlTq__2208255040903-0-cib.jpg?v=1773668319","variant_ids":[56190337810758,56190337843526,56190337876294,56190337909062,56190337941830]},"available":true,"name":"Alma – Button-Front Midi Dress - Yellow \/ UK 10 (M)","public_title":"Yellow \/ UK 10 (M)","options":["Yellow","UK 10 (M)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876398\/444","featured_media":{"alt":null,"id":71933562519878,"position":3,"preview_image":{"aspect_ratio":0.752,"height":997,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01JzAIvU1IXcNrxLlTq__2208255040903-0-cib.jpg?v=1773668319"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337876294,"title":"Yellow \/ UK 12\/14 (L)","option1":"Yellow","option2":"UK 12\/14 (L)","option3":null,"sku":"DWOD2-WQ991023","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085751622,"product_id":15473629036870,"position":3,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:39+00:00","alt":null,"width":750,"height":997,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01JzAIvU1IXcNrxLlTq__2208255040903-0-cib.jpg?v=1773668319","variant_ids":[56190337810758,56190337843526,56190337876294,56190337909062,56190337941830]},"available":true,"name":"Alma – Button-Front Midi Dress - Yellow \/ UK 12\/14 (L)","public_title":"Yellow \/ UK 12\/14 (L)","options":["Yellow","UK 12\/14 (L)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876398\/116","featured_media":{"alt":null,"id":71933562519878,"position":3,"preview_image":{"aspect_ratio":0.752,"height":997,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01JzAIvU1IXcNrxLlTq__2208255040903-0-cib.jpg?v=1773668319"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337909062,"title":"Yellow \/ UK 16 (XL)","option1":"Yellow","option2":"UK 16 (XL)","option3":null,"sku":"DWOD2-WQ991024","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085751622,"product_id":15473629036870,"position":3,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:39+00:00","alt":null,"width":750,"height":997,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01JzAIvU1IXcNrxLlTq__2208255040903-0-cib.jpg?v=1773668319","variant_ids":[56190337810758,56190337843526,56190337876294,56190337909062,56190337941830]},"available":true,"name":"Alma – Button-Front Midi Dress - Yellow \/ UK 16 (XL)","public_title":"Yellow \/ UK 16 (XL)","options":["Yellow","UK 16 (XL)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876398\/509","featured_media":{"alt":null,"id":71933562519878,"position":3,"preview_image":{"aspect_ratio":0.752,"height":997,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01JzAIvU1IXcNrxLlTq__2208255040903-0-cib.jpg?v=1773668319"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}},{"id":56190337941830,"title":"Yellow \/ UK 18 (2XL)","option1":"Yellow","option2":"UK 18 (2XL)","option3":null,"sku":"DWOD2-WQ991025","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085751622,"product_id":15473629036870,"position":3,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:39+00:00","alt":null,"width":750,"height":997,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01JzAIvU1IXcNrxLlTq__2208255040903-0-cib.jpg?v=1773668319","variant_ids":[56190337810758,56190337843526,56190337876294,56190337909062,56190337941830]},"available":true,"name":"Alma – Button-Front Midi Dress - Yellow \/ UK 18 (2XL)","public_title":"Yellow \/ UK 18 (2XL)","options":["Yellow","UK 18 (2XL)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876398\/598","featured_media":{"alt":null,"id":71933562519878,"position":3,"preview_image":{"aspect_ratio":0.752,"height":997,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01JzAIvU1IXcNrxLlTq__2208255040903-0-cib.jpg?v=1773668319"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}]

{"id":56190337319238,"title":"Red \/ UK 8 (S)","option1":"Red","option2":"UK 8 (S)","option3":null,"sku":"DWOD2-WQ991001","requires_shipping":true,"taxable":true,"featured_image":{"id":84385085686086,"product_id":15473629036870,"position":1,"created_at":"2026-03-16T13:38:36+00:00","updated_at":"2026-03-16T13:38:41+00:00","alt":null,"width":750,"height":998,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321","variant_ids":[56190337319238,56190337352006,56190337384774,56190337417542,56190337450310]},"available":true,"name":"Alma – Button-Front Midi Dress - Red \/ UK 8 (S)","public_title":"Red \/ UK 8 (S)","options":["Red","UK 8 (S)"],"price":2995,"weight":0,"compare_at_price":7500,"inventory_management":null,"barcode":"1750849876397\/352","featured_media":{"alt":null,"id":71933562454342,"position":1,"preview_image":{"aspect_ratio":0.752,"height":998,"width":750,"src":"\/\/eleanorandrose.com\/cdn\/shop\/files\/O1CN01Wew1MY1IXcNq5ttGM__2208255040903-0-cib.jpg?v=1773668321"}},"requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}

SPRING REFRESH SALE UPDATE: Due to high order volume, there are only a few items left in stock! If you are still able to press the 'Add to Cart' button, there's still some stock left!

Vintage Grace with Effortless Ease
Designed for women who appreciate timeless charm in their everyday wardrobe. The Alma Midi Dress features a softly shaped silhouette with a graceful neckline and flowing midi length that moves naturally with you. Ideal for relaxed afternoons or more thoughtful moments, it brings quiet elegance to every day.

Why You’ll Love It
✔ Flattering V-neckline that creates a graceful silhouette
✔ Button-front detail that adds classic character
✔ Flowing midi length that offers comfort and natural movement
✔ Discreet side pockets for everyday convenience
✔ Elegant design suited for both relaxed and special occasions

Specifications
Type : Button-front midi dress
Fit : Soft, flowing silhouette
Length : Midi
Detailing : Button-front design with side pockets
Style : Everyday vintage elegance

Free shipping on all orders
Hassle-free returns up to 14 days after delivery
24/7 customer support team is always available to assist you with any questions or concerns.

We partner with Royal Mail to ensure fast, secure, and reliable delivery. Every order comes with a tracking number, so you can stay updated on its journey to your doorstep.

We take pride in our products and are confident you’ll love them too! That’s why we offer a risk-free 14-day trial. If you’re not completely satisfied, simply return your order, and we’ll issue a refund.

You can make secure payments using Credit Card.

Your personal information, including payment details, is safeguarded with Secure Socket Layer (SSL) encryption, ensuring complete protection during the transaction. At Eleanor & Rose, we prioritize your privacy, your data is handled with the utmost confidentiality, never shared with unauthorized third parties, and used solely for processing your order before being securely deleted.

We are committed to providing exceptional customer service, available 24/7 to assist you with any questions or concerns. Feel free to reach out to us anytime at support@eleanorandrose.com

You can find all shipping information on our Shipping Policy page.

100% Happiness Guarantee

We believe you’ll love what we’ve made — but if it’s not quite what you expected, no worries. You’ve got 14 days to send it back.

No call centres. No hassle. Just one of us here at Eleanor & Rose, ready to help you directly — like we always have.

So go on, give it a try. We’re right here if you need us.

Trusted & Loved Throughout The United kingdom

★★★★★
Customer service was quick and responded to all of my questions promptly. I will be using their website again!

Jack
London

★★★★★
Good first experience for me with Eleanor & Rose, all items arrived quickly. Customer service were super helpful when I had an issue with my order.

Olivia
Manchester

★★★★★
Amazing customer service, they are extremely kind and helpful. The clothes I ordered were really nice!

Ruth
London

★★★★★
Really great quality clothing and I love that they are ALWAYS ahead of the times when it comes to style - it makes it so easy to stay on trend!

Kiki
London

★★★★★
Good quality excellent service very efficient prompt delivery would definitely buy from them again

Taryn
Birmingham

The Spring Refresh Sale

At Eleanor & Rose, we believe in quality, comfort, and timeless style — and so do you. This spring, we're celebrating the new season with something special. Enjoy up to 60% off across the store. The perfect moment to refresh your wardrobe with pieces that are made to last.